The Naked Truth behind Brand Marketing, and Wall Street Blinkered Reporting

A superb article hit my News Reader this morning, it came via Mobile Industry Review, where Ewan shares his discovery of this great post from Tomi T Ahonen, and its so worthy of a read, I thought I would share it here too.

Why? Well I believe the more people that read this, the more people will understand certain marketing practicing, and just how the truth gets swept under the carpet by blinkered high profiled Journalists such as TWSJ (The Wall Street Journal), who recently started the rumor-mill about OPK Nokia’s CEO being replaced.

Tomi T Ahonen from Hong Kong is no stranger to writing, and has several successful published books to his name. Tomi also blogs over at His full Bio can be found at

In his latest blog post, Tomi goes into great depth on Nokia’s Markets, devices, and Competition, not to mention many key facts about Nokia that are often never realized in the public new-stream.

I won’t add Tomi’s entire post here, but will show you a couple of sentences below, and link to his blogpost where you can read the post in full. Its a very long post, so its advised to either bookmark it so you can read it later when you have more time, or grab a pot of coffee, get comfy, and then read the full post here.

Nokia is the world’s bestselling mobile phone brand – selling more mobile phones as numbers 2 and 3 combined. Nokia is also the world’s largest smartphone maker – selling more smartphones than numbers 2 and 3 combined. Nokia is profitable where most rivals are struggling to make profits. None of Nokia’s big 5 global handset makers have managed to migrate customers to smartphones in meaningful ways, while Nokia’s market share in smartphones is better than its market share in dumbphones. By all measures Nokia is executing well. Why is Wall Street demanding his head on a plate?

I think its a combination of 6 factors. There is Apple’s iPhone of course. Then there is the question of Nokia’s profits. There is one particular Nokia phone model, the N97. There is the smartphone operating system Symbian. There is OPK’s promise to investors that he would restore Nokia’s market share in the US market. And lastly – but very importantly – there is the relative lack of sophistication and knowledge of the US based analysts who are far more familiar with the easier and simpler PC industry than the complex mobile industry.

Full post here

You can follow Tomi on twitter here

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