Firstly I will start by saying that I am not a professional or amateur photographer and so what follows are my thoughts as an average user when it comes to camera technology and functionality.
In February 2011, Nokia and Microsoft formed a partnership to produce mobile smartphones built with Nokia hardware but running Windows Phone operating system. Nokia World in 2011 saw the first fruits of the partnership with the announcement of the first Nokia Windows Phone, the Nokia Lumia 800.
However, a surprise awaited us the following year in 2012.
The Nokia 808 PureView was announced in February 2012 at the Mobile World Congress. The Nokia 808 produced the wow factor at the show with its arrival as the new flagship camera phone from Nokia.
Prior to the Nokia 808′s arrival the camera flagship of the last two years had been the Nokia N8 with its 12 megapixel camera.
However, the Nokia 808 trampled all over the N8′s megapixels and capabilities with the onset of the PureView technology. The Nokia 808 PureView brought us a 41 megapixel sensor with the ability to take photographic images up to 38 megapixels. No previous phone had had the audacity to try to achieve so much in such a short space of time.
As news of the Nokia 808 spread, we were introduced to Damien Dinning, the man with the visionary and patience to bring the Nokia 808 in to being. It was revealed that the PureView technology had taken much longer to create, resulting in five years of work. The result brought us an advanced camera with technology unseen before, but with it arrived a phone that was created on an ageing platform.
Note: NokiaDNA is undertaking a review of the Nokia 808 PureView and the review will be available very soon. This article will be updated with a link when the review is completed.
The Symbian operating system has been used in Nokia smartphones since its first smartphone, the Nokia 7650. However, from the heights of its popularity during the Nokia N80/N95 era, the operating system has become stale and uninspiring.
With the fresh new UI’s of Apple’s iOS and Google’s Android, many Nokia fans have moved away to sample the ‘new kids on the block’.
Whilst Nokia has looked into new opportunities with Microsoft and its Windows Phone, what if it were to look further afield?
Would it be possible to separate the Nokia 808 PureView technology and make it a standalone camera? Would there be a market for such an item? I think there would.
Many of us have a dedicated camera separate to our camera phones, perhaps like me for the use of particular types of photography during which a camera phone is not quite good enough. On other occasions, such as weddings, holidays and birthdays, I need a dedicated camera to capture those exclusive pictures that you want to display and share and I would not be satisfied with the ordinary shots that you take when out for a drink with your friends and your camera phone of 5 or 8 megapixels.
There still exists a bunch of camera shops on most high streets so someone must be buying those Point & Shoot cameras and the DSLR’s.
Ask yourself, if the Nokia 808 PureView was a standalone camera, would you buy it over another dedicated camera? I think I might.